top of page

The key points of 'Cheaper by the Dozen By Dana Ivey

The book 'Cheaper by the Dozen' by Dana Ivey is not the subject of the provided information, which instead pertains to 'Business Made Simple' by Donald Miller. The insights gathered from various reviews highlight the book's practicality, accessibility, and impact on readers. Despite some critique on content delivery and upselling tactics, the book's condensed business concepts and real-world applicability have been praised. Here are the key takeaways based on the reviews of Donald Miller's 'Business Made Simple'.

Key Takeaways

  • Donald Miller's 'Business Made Simple' is praised for condensing complex business concepts into a digestible 60-day course, offering substantial value to both newcomers and seasoned business professionals.

  • The book's practicality is highlighted by its easy-to-understand tips and strategies, which readers can readily apply to improve their business acumen and operations.

  • Readers appreciate the additional resources, such as the 60-day video course and bonus audiobook material, which complement the book's content and enhance the learning experience.

  • Criticism is directed at the book's repetitive nature and upselling tactics, which some readers found unnecessary and detracting from the overall value of the book.

  • Despite its shortcomings, 'Business Made Simple' receives recommendations for its ability to build confidence and provide actionable insights, particularly for entrepreneurs and business owners.

Comprehensive Business Insights

Condensing Business Education into a 60-Day Primer

The daunting task of mastering business education is ingeniously simplified in Business Made Simple. Donald Miller has distilled a comprehensive business curriculum into a manageable 60-day journey, ensuring that even those with the busiest of schedules can enhance their business acumen. This approach not only democratizes learning but also respects the reader's time, offering a practical alternative to traditional business school.

The primer is structured around nine core areas of business excellence, each covered with precision and clarity. Readers are guided through daily entries, which, when combined with the accompanying videos, provide a rich and engaging learning experience. The format is particularly appealing to individuals like a recent testimonial from a small business owner who found the book to be an invaluable resource, bypassing the need for extensive internet searches or formal education.

The inclusion of a 60-day video course further enhances the learning experience, creating a multimedia approach that caters to different learning styles. This comprehensive package is not just for those new to the business world but also for seasoned professionals seeking to revisit and reinforce their knowledge.

Key Business Concepts in a Nutshell

Understanding the essence of business concepts is crucial for any entrepreneur or business professional. 'Business Model Generation' by Alexander Osterwalder is a prime example of a resource that distills complex ideas into more manageable forms. The Business Model Canvas, as introduced in the book, serves as a powerful tool for visualizing and innovating business models. Key points such as versatility, innovation, and sustaining competitive advantage are central to the book's approach.

In the realm of personal development and business acumen, the focus often shifts to the return on investment in human skillsets and their execution in the workplace. This is not just about financial gain but also about the value added through effective leadership, productivity, and strategy.

The following list encapsulates some of the pivotal areas covered in business education:

  • Character: Defining the traits of successful individuals in business.

  • Leadership: Uniting a team around a shared mission.

  • Personal Productivity: Enhancing efficiency to achieve more in less time.

  • Messaging: Capturing customer attention effectively.

  • Marketing: Building a robust sales funnel.

  • Business Strategy: Understanding the mechanics of business operations.

  • Execution: Implementing strategies to accomplish objectives.

  • Sales: Closing deals and increasing revenue.

  • Management: Excelling in managerial roles and responsibilities.

Revisiting Business Made Simple for Continuous Learning

The latter half of Business Made Simple not only reinforces the foundational concepts introduced earlier but also delves deeper into advanced topics such as negotiations and management. Continuous learning is essential for success, keeping individuals adaptable and informed to navigate challenges and seize opportunities. This approach ensures that the knowledge gained is not static but evolves with the reader's personal and professional growth.

Donald Miller's work is a testament to the power of revisiting and reinforcing knowledge. By breaking down complex business education into digestible daily lessons, the book serves as a valuable resource for both newcomers and seasoned professionals seeking to maintain their competitive edge in the business world.

Practical Application and Accessibility

Easy-to-Understand Tips for Business Improvement

Dana Ivey's 'Cheaper by the Dozen' offers a treasure trove of easy-to-understand tips for business improvement that cater to both seasoned professionals and those new to the business world. The book distills complex concepts into actionable advice, emphasizing the importance of a long-term vision, effective communication, and robust time management.

To succeed in today's competitive environment, setting SMART goals, communicating clearly, and prioritizing tasks are non-negotiable. Embracing a growth mindset is also crucial for continuous improvement and success. Here's a simple checklist to keep your business on track:

  • Understand that you are an economic product and act value-driven.

  • De-escalate drama to pave your way to management.

  • Draft daily guiding principles with the highest return on investment.

  • Craft a personal mission statement akin to a Job To Be Done (JTBD).

The book also addresses the grunt test for brand websites, ensuring that businesses can answer fundamental questions about their offerings, consumer benefits, and purchase details. This approach to business improvement is not just about theory but about practical execution, sales enhancement, and effective management.

The Value of the Accompanying 60-Day Video Course

The accompanying 60-day video course is a significant value addition to the book, offering a visual and auditory learning experience. While the book provides a concise package of business knowledge, the video course enhances understanding by reinforcing the concepts through a different medium.

  • Day 1 to 10: Introduction to core concepts

  • Day 11 to 20: Deep dive into business strategies

  • Day 21 to 30: Case studies and real-world applications

  • Day 31 to 40: Advanced techniques and tools

  • Day 41 to 50: Integration of knowledge

  • Day 51 to 60: Final review and action planning

However, some readers have found the video content to be somewhat repetitive, echoing the book's content without adding new insights. This has led to mixed reviews, with some appreciating the reinforcement and others seeking more depth. Regardless, for those who appreciate multimodal learning, the video course remains a valuable tool for continuous improvement and skill enhancement.

Accessibility of Knowledge through Audiobooks

The advent of audiobooks has significantly enhanced the accessibility of knowledge, aligning perfectly with the principles of Information technology democratizes knowledge, enabling individuals from all walks of life to engage with educational content on-the-go. Audiobooks serve as a bridge, overcoming traditional barriers to learning such as time constraints and varying literacy levels.

In the context of 'Cheaper by the Dozen', the audiobook format allows for a more flexible approach to absorbing the book's insights. Whether commuting, exercising, or even during a lunch break, the wisdom imparted through Dana Ivey's work is just an earbud away. This mode of learning caters to the modern lifestyle, where multitasking has become the norm and making the most of every minute is crucial for personal development.

The accompanying 60-day video course further complements the audiobook, providing a multi-sensory learning experience that can cater to different learning styles. This combination ensures that the key concepts are not only heard but also seen, reinforcing the material and aiding in retention.

Critique of Content Delivery

Repetition of Main Points: Necessary or Redundant?

The practice of repeating main points in 'Cheaper by the Dozen' has garnered mixed reactions. On one hand, repetition serves as a reinforcement tool, aiding in the retention of key concepts. However, some readers find the redundancy unnecessary, especially when a book allows for easy reference back to salient points. This method of reiteration can be perceived as a technique to expand content volume rather than to enhance understanding.

Critics argue that the book could benefit from a more diverse set of resources and references. The absence of a recommended reading list or pointers to further in-depth material leaves readers feeling the content is somewhat isolated. Moreover, the book's tendency to upsell its own programs can detract from the educational value, making it seem more like a marketing tool than a comprehensive guide.

  • The book's approach to repetition is understandable for presentations.

  • It may be seen as unnecessary in a written format where highlighting and note-taking are possible.

  • Calls to action often lead back to the author's own website and programs, which can be off-putting.

Upselling Tactics within the Book

The inclusion of upselling tactics within the book's chapters has been a point of contention for readers. Many feel that the content they paid for should be comprehensive, without the need to opt-in for additional resources. The prompts to "Send me a blank email" or "Check out some more free resources on our website" are seen as unnecessary hurdles, especially when such content could have been included in the book itself.

Upselling strategies, while common in business, can detract from the user experience when overused in educational materials. Readers expect to receive full value from their purchase and may view these tactics as a breach of trust.

Here are some of the common upselling prompts encountered:

  • "Send me a blank email and I'll send you some more videos."

  • "Check out some more free resources on our website at..."

  • "Follow along with the free videos that will be sent to you after you buy the book."

These strategies not only interrupt the flow of learning but also raise questions about the completeness of the book's content.

The Debate on Inclusion of Additional Resources

The inclusion of additional resources in Cheaper by the Dozen has sparked a debate among readers and critics alike. The question at hand is whether these resources enhance the learning experience or merely serve as a distraction. On one side, proponents argue that supplementary materials provide depth and context, aiding in the comprehension of complex business concepts. On the other hand, critics contend that the core message could stand on its own without the need for external content.

The discussion extends to practical considerations, such as the cost and accessibility of these resources. For some, the additional expense may be a barrier, while for others, it represents a valuable investment in their education. The table below summarizes the arguments for and against the inclusion of additional resources:

Ultimately, the decision to include or exclude additional resources is a nuanced one, with valid points on both sides of the aisle.

Personal Impact and Testimonials

Real-World Application and Confidence Building

The book 'Cheaper by the Dozen' by Dana Ivey has been instrumental in translating business theories into real-world application, providing readers with the confidence to implement new strategies in their professional lives. The emphasis on character traits that predict success, such as clear leadership and personal accountability, resonates with readers aiming to advance in the workplace.

Accessibility of knowledge is a key factor in the book's impact, as it breaks down complex business concepts into actionable steps. For instance, the book suggests writing daily guiding principles and preparing a personal mission statement, akin to a Job To Be Done (JTBD), to maintain focus on high-return activities.

The book also offers a checklist for brand websites, ensuring they communicate effectively with consumers. This includes clarifying the offer, its benefits, and purchase details, which is crucial for any business owner or entrepreneur looking to improve their online presence.

Insights from a Newcomer to the Corporate World

Entering the corporate world can be a daunting experience, especially for those who are new to its intricacies and dynamics. The insights provided in 'Cheaper by the Dozen' serve as a guiding light for such individuals, offering a blend of motivational insights and practical exercises that resonate with the uninitiated. The real-life examples serve as a relatable and encouraging roadmap for navigating the complexities of business.

For newcomers, the book breaks down the essence of business acumen into digestible pieces. It emphasizes the importance of traits such as clear and compelling leadership, personal productivity, and the ability to clarify one's message. These are the cornerstones of strong business leaders who can build effective marketing campaigns, sell, and manage efficiently.

The book's approach to teaching these concepts is not intimidating, even for those who might feel overwhelmed by the prospect of climbing the business ladder. It reassures that with the right guidance and understanding, success is within reach.

Recommendations for Business Owners and Entrepreneurs

For entrepreneurs and business owners looking to refine their strategies and operations, 'Cheaper by the Dozen' offers a wealth of practical advice. Start with the basics and ensure you have a solid understanding of the core aspects of business, such as character, leadership, and personal productivity.

  • Character: What kind of person succeeds in business?

  • Leadership: How do you unite a team around a mission?

  • Personal Productivity: How can you get more done in less time?

Additionally, consider the value of storytelling in business. Connecting business principles to the principles of "story" can be a powerful way to engage customers and clarify your brand message. Lastly, don't overlook the importance of continuous learning. As one testimonial puts it, the book did not feel like a waste of time and provided an easy to follow business primer, which is essential for those with no desire to "go back to business school".


In summary, 'Cheaper by the Dozen' by Dana Ivey offers readers a concise and practical guide to enhancing business acumen. The book's strength lies in its ability to distill complex business concepts into digestible insights, making it an accessible read for both newcomers and seasoned professionals. While some readers may find the repetition of key points unnecessary, it serves as a reinforcement tool that can aid in retention. The inclusion of upselling tactics within the book has been met with mixed reactions, but the overall value of the content, coupled with the bonus materials and video course, provides a comprehensive package for personal and professional growth. Whether you're looking to solidify your understanding of business fundamentals or seeking to refine your skills, 'Cheaper by the Dozen' stands as a valuable resource that readers can return to for continued learning and inspiration.

Frequently Asked Questions

What is the main premise of 'Business Made Simple' by Donald Miller?

The book condenses a collegiate-level business education into a 60-day primer, covering key concepts in leadership, sales, marketing, execution, management, and personal productivity.

Is 'Business Made Simple' suitable for beginners in the corporate world?

Yes, the book is designed to be accessible to newcomers, offering easy-to-understand tips and insights that simplify the complexities of the business world.

Does the book include any additional resources for readers?

Yes, there is a 60-day video course that accompanies the book, as well as bonus material in the audiobook version, which provides further learning opportunities.

Are there any criticisms regarding the content delivery in 'Business Made Simple'?

Some readers have noted that the book contains repetitive content and upselling tactics, suggesting that certain additional resources could have been included directly in the book.

Can 'Business Made Simple' be beneficial to experienced business professionals?

While the book is particularly insightful for those new to the business world, it also offers potent reminders and advanced concepts that can benefit seasoned business people.

How does 'Business Made Simple' differentiate itself from other business books?

Donald Miller's book stands out by offering a concise package of business concepts, an associated video course, and a straightforward writing style that makes complex ideas more digestible.

Related Posts

See All


bottom of page