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The key points of 'Go Pro: 7 Steps to Becoming a Network Marketing Professional' by Eric Worre

Eric Worre's book 'Go Pro: 7 Steps to Becoming a Network Marketing Professional' provides valuable insights into the world of network marketing and offers a step-by-step guide to becoming a successful network marketing professional. The book outlines seven essential steps that are crucial for anyone looking to excel in network marketing. These steps cover various aspects such as finding motivation, inviting prospects, presenting opportunities, and promoting events. In this article, we will explore the key takeaways from each of these steps, providing a concise summary of the crucial points discussed in the book.

Key Takeaways

  • Identify your 'why' and use it as your driving force in network marketing.

  • Master the art of professional inviting to effectively engage prospects.

  • Learn to present your product or opportunity with confidence and clarity.

  • Implement a strategic follow-up process to maintain communication and build relationships.

  • Guide your prospects to become customers or distributors by providing valuable support and assistance.

The 7 Steps to Becoming a Network Marketing Professional

Step 1: Finding Your Why

Understanding your why is the foundation of your journey in network marketing. It's the driving force that keeps you motivated during challenging times and helps you stay focused on your goals. Without a clear why, it's easy to lose direction and give up when faced with obstacles.

Identify your why by reflecting on what you truly want to achieve through network marketing. Is it financial freedom, more time with family, or the ability to travel? Whatever it is, make it specific and meaningful to you. Here's a simple way to start:

  • List down your personal and professional goals.

  • Determine what achieving these goals would mean for you and your loved ones.

  • Visualize the impact of reaching these goals on your life.

Step 2: Becoming a Professional Inviter

Mastering the art of invitation is a cornerstone in network marketing. Becoming a professional inviter means learning how to effectively and respectfully reach out to potential customers or partners. It's not just about making an offer; it's about starting a conversation and building a relationship.

To excel in this step, consider the following points:

  • Understand your prospects' needs and interests.

  • Communicate the value of your product or opportunity clearly.

  • Be genuine and avoid pressuring your contacts.

Step 3: Presenting Your Product or Opportunity

Mastering the art of presentation is crucial in network marketing. Your product or opportunity must be showcased in a way that is both compelling and understandable. Remember, clarity is key; you want your audience to grasp the value proposition without feeling overwhelmed.

Presentation skills are not innate; they are developed through practice and feedback. Here are a few pointers to enhance your presentation:

  • Tailor your message to your audience's interests and needs.

  • Keep it simple, focusing on the benefits rather than the technical details.

  • Use stories and testimonials to make your point relatable.

Finally, always be prepared to answer questions and provide additional information. This shows that you are knowledgeable and committed, which builds trust with your prospects.

Step 4: Following Up

Following up with prospects is a critical step in the network marketing journey. Persistence is key when it comes to following up, but it's equally important to be respectful and not overly aggressive. A good follow-up strategy can make the difference between a lost opportunity and a successful partnership.

Timing is crucial in the follow-up process. You want to reach out to your prospects while the interaction is still fresh in their minds. Here's a simple follow-up timeline to consider:

  • Within 24 hours: Send a thank you message.

  • After 2-3 days: Check in to answer any questions.

  • One week later: Share additional information or testimonials.

  • Bi-weekly: Keep in touch with updates and news.

Step 5: Helping Your Prospects Become Customers or Distributors

Once your prospects have been introduced to the network marketing opportunity, the next critical step is to assist them in making the decision to become either customers or distributors. Guiding them through this decision-making process is essential for building a successful network marketing business.

Engagement is key during this phase. Listen to their concerns, answer questions, and provide the information they need to make an informed choice. It's not just about making a sale; it's about starting a partnership that could flourish over time.

  • Understand their needs and preferences

  • Offer solutions that align with their goals

  • Be patient and supportive throughout their decision process

Step 6: Helping Your New Distributor Get Started

Once a new distributor joins your network, it's crucial to ensure they have the tools and knowledge to succeed. Mentorship is key in this phase, as it sets the foundation for their growth and confidence in the business. Offer them a structured orientation process that includes understanding the products, the business model, and the company's culture.

Support is not just about providing information; it's about being there for your new team member as they navigate their initial experiences. Here's a simple checklist to help your new distributor get started:

  • Provide comprehensive training materials.

  • Schedule regular check-ins to answer questions and offer guidance.

  • Introduce them to the team and encourage networking.

  • Set clear, achievable goals for their first few months.

Step 7: Promoting Events

In the final step of becoming a network marketing professional, promoting events is crucial for both growth and retention. Events serve as a platform for training, recognition, and networking, making them a key component in sustaining the momentum of your business.

Events are not just about attendance; they're about creating an experience that leaves a lasting impact on your team. To effectively promote events, consider the following strategies:

  • Utilize personal invitations to convey the value of the event.

  • Share testimonials from past attendees to highlight the benefits.

  • Offer incentives for early registration to encourage commitment.

  • Leverage social media and other digital platforms for wider reach.


In conclusion, 'Go Pro: 7 Steps to Becoming a Network Marketing Professional' by Eric Worre provides valuable insights and practical steps for individuals looking to excel in network marketing. The book emphasizes the importance of mindset, skill development, and consistent action, making it a must-read for anyone aspiring to succeed in the network marketing industry.

Frequently Asked Questions

What is the book 'Go Pro' about?

The book 'Go Pro' by Eric Worre is a guide to becoming a network marketing professional. It outlines the 7 steps to success in the network marketing industry.

Who is the author of 'Go Pro'?

The author of 'Go Pro: 7 Steps to Becoming a Network Marketing Professional' is Eric Worre, a renowned network marketing expert and trainer.

How can 'Go Pro' help me in my network marketing business?

The book provides practical steps and strategies for individuals looking to achieve success in network marketing. It offers valuable insights and actionable advice for building a successful network marketing business.

Are the 7 steps in 'Go Pro' applicable to all network marketing businesses?

Yes, the 7 steps outlined in 'Go Pro' are designed to be universally applicable to individuals involved in network marketing, regardless of the specific company or products being promoted.

What makes 'Go Pro' a valuable resource for network marketers?

The book offers a comprehensive roadmap to success in network marketing, covering key aspects such as finding motivation, inviting prospects, presenting products, following up, and promoting events. It is a valuable resource for both beginners and experienced network marketers.

Is 'Go Pro' suitable for individuals new to network marketing?

Yes, 'Go Pro' is an excellent resource for individuals new to network marketing. It provides a clear and practical guide to starting and building a successful network marketing business.

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