top of page

The key points of 'Trump: The Art of the Deal' by Donald J. Trump

In the book 'Trump: The Art of the Deal' by Donald J. Trump, the author shares his experiences and strategies for success in business and life. This article highlights the key points and lessons from the book, focusing on the importance of negotiation, building relationships, taking calculated risks, and implementing effective marketing and branding strategies. It also addresses the controversies and criticisms surrounding the book. Here are the key takeaways:

Key Takeaways

  • Negotiation is a crucial skill for success in business.

  • Building strong relationships and networks is essential for long-term success.

  • Taking calculated risks can lead to significant rewards.

  • Effective marketing and branding strategies are essential for building a successful business.

  • The book's accuracy and truthfulness have been called into question, raising ethical concerns.

The Background of Donald J. Trump

Early Life and Education

Donald J. Trump was born on June 14, 1946, in Queens, New York. He grew up in a wealthy family and attended the Kew-Forest School, a private school in Queens. Trump later attended the New York Military Academy, where he developed discipline and leadership skills. After graduating from high school, he went on to study economics at the Wharton School of the University of Pennsylvania. His education at Wharton provided him with a strong foundation in business and finance, which would later contribute to his success as a real estate developer and entrepreneur.

During his time at Wharton, Trump was exposed to influential business leaders and learned valuable lessons about negotiation and deal-making. He was inspired by his father, Fred Trump, who was a successful real estate developer himself. Trump's early life and education laid the groundwork for his future endeavors in business and politics.

Business Ventures and Successes

Donald J. Trump has been involved in a wide range of business ventures throughout his career. From real estate development to entertainment and hospitality, Trump has built a diverse portfolio of successful businesses. One of his most notable ventures is the development of Trump Tower in New York City, which has become an iconic landmark. Trump's success in the business world can be attributed to his keen business acumen, strategic decision-making, and ability to seize opportunities.

Entry into Politics

After achieving great success in the business world, Donald J. Trump decided to enter the world of politics. His decision to run for president in the 2016 election marked a significant turning point in his career. Trump's campaign focused on issues such as immigration, trade, and national security. He utilized his business background and negotiating skills to appeal to voters who were looking for a non-traditional candidate. Despite facing criticism and controversy throughout his campaign, Trump ultimately won the election and became the 45th President of the United States.

The Writing and Publication of 'Trump: The Art of the Deal'

Collaboration with Tony Schwartz

Collaboration played a crucial role in the writing of 'Trump: The Art of the Deal'. Tony Schwartz, a seasoned writer and journalist, was brought on board to work closely with Donald J. Trump. Together, they crafted a compelling narrative that showcased Trump's business acumen and negotiating skills.

During the collaboration process, Schwartz conducted extensive interviews with Trump and spent countless hours observing his business dealings. This allowed him to gain valuable insights into Trump's strategies and decision-making process.

To ensure accuracy and authenticity, Schwartz meticulously fact-checked the information provided by Trump and conducted additional research when necessary. This collaborative effort resulted in a book that captured the essence of Trump's business philosophy and became a bestseller.

Writing Process and Challenges

Writing 'Trump: The Art of the Deal' was not without its challenges. Donald J. Trump and Tony Schwartz faced several obstacles during the writing process. One of the main challenges was finding the right balance between Trump's voice and Schwartz's writing expertise. Trump wanted the book to reflect his personality and business acumen, while Schwartz aimed to create a compelling narrative that would resonate with readers. Another challenge was the tight deadline they had to meet. Trump and Schwartz had to work efficiently to complete the book within a limited timeframe. Despite these challenges, they were able to overcome them and produce a best-selling book that continues to be influential in the business world.

Publication and Reception

After the completion of 'Trump: The Art of the Deal', the book was published by Random House in November 1987. It quickly became a bestseller and spent 51 weeks on the New York Times Best Seller list, including 13 weeks at the top spot. The book received mixed reviews from critics, with some praising Trump's storytelling and business insights, while others criticized it for its self-promotion and lack of depth. Despite the mixed reviews, 'Trump: The Art of the Deal' played a significant role in establishing Trump's public image as a successful businessman and negotiator.

Key Themes and Lessons from 'Trump: The Art of the Deal'

The Importance of Negotiation

Negotiation is a crucial skill in both personal and professional settings. It involves finding common ground, reaching agreements, and resolving conflicts. Effective negotiation requires careful preparation, active listening, and the ability to understand the needs and interests of all parties involved. By employing negotiation techniques, individuals can achieve mutually beneficial outcomes and build strong relationships.

One important aspect of negotiation is the ability to recognize and manage emotions. Emotions can play a significant role in the negotiation process, influencing decision-making and the overall outcome. By understanding and addressing emotions, negotiators can create a more positive and productive environment.

In addition, negotiation often involves finding creative solutions and thinking outside the box. It requires the ability to explore different options and consider alternative perspectives. By being open-minded and flexible, negotiators can uncover innovative solutions that meet the needs of all parties.

Overall, negotiation is a valuable skill that can lead to successful outcomes and positive relationships. It empowers individuals to advocate for their interests while also considering the needs of others. By mastering the art of negotiation, individuals can navigate complex situations and achieve win-win solutions.

Building Relationships and Networks

Building strong relationships and networks is a crucial aspect of success in both business and personal life. Networking allows individuals to connect with like-minded individuals, share ideas, and collaborate on projects. It provides opportunities for growth, learning, and expanding one's influence. In the book 'How to Win Friends & Influence People' by Dale Carnegie, the author emphasizes the importance of building genuine connections, trust, and rapport in relationships. By investing time and effort into nurturing relationships, individuals can create a strong support system and open doors to new opportunities.

When building relationships and networks, it is essential to be proactive and take the initiative. This involves reaching out to others, attending networking events, and actively participating in professional communities. By putting oneself out there, individuals can meet new people, exchange knowledge, and build mutually beneficial relationships. It is also important to be genuine and authentic in interactions, as people are more likely to connect with those who are sincere and trustworthy.

In addition to networking, maintaining relationships is equally important. Regular communication, whether through meetings, phone calls, or emails, helps to strengthen connections and keep them alive. It is crucial to show genuine interest in others, listen actively, and provide support when needed. By nurturing relationships over time, individuals can build a strong network of contacts who can offer advice, support, and opportunities.

In conclusion, building relationships and networks is a key factor in achieving success. By investing time and effort into networking, being proactive, and maintaining genuine connections, individuals can create a strong support system and open doors to new opportunities.

Taking Calculated Risks

Taking calculated risks can lead to growth and achievement. Embracing failure and extracting lessons from it is crucial for personal and professional growth. Iterative improvement helps adapt to change. Understanding and embracing change is important for adaptability and growth.

Marketing and Branding Strategies

In 'Trump: The Art of the Deal', Donald J. Trump emphasizes the importance of branding and marketing in business. He believes that a strong brand and effective marketing strategies are essential for success. Trump shares his experiences in building his own brand and promoting his various ventures. He highlights the power of creating a recognizable brand image and the impact it can have on attracting customers and investors.

Trump also emphasizes the need for strategic marketing campaigns to reach a wider audience. He discusses the importance of understanding the target market and tailoring marketing efforts to appeal to specific demographics. Trump believes in the power of persuasion and the ability to sell ideas and products effectively.

Additionally, Trump emphasizes the importance of staying ahead of the competition in terms of branding and marketing. He encourages entrepreneurs to constantly innovate and adapt their strategies to stay relevant in a rapidly changing business landscape.

Criticism and Controversies Surrounding 'Trump: The Art of the Deal'

Accuracy and Truthfulness

One of the main criticisms surrounding 'Trump: The Art of the Deal' is the question of accuracy and truthfulness. Critics argue that the book contains exaggerations and embellishments, with some even questioning the veracity of certain events and anecdotes. While Trump has defended the book as a true reflection of his business acumen, others have raised concerns about the reliability of the information presented. It is important for readers to approach the book with a critical eye and consider the potential biases and motivations behind the narrative.

Ethical Concerns

Ethical concerns surrounding 'Trump: The Art of the Deal' have been a topic of discussion since its publication. Critics argue that the book promotes a cutthroat approach to business and portrays unethical behavior as a means to success. Some have raised questions about the accuracy and truthfulness of the anecdotes and stories shared by Donald J. Trump. Additionally, there have been concerns about the potential conflicts of interest between Trump's business ventures and his role as a public figure.

Impact on Trump's Reputation

The publication of 'Trump: The Art of the Deal' had a significant impact on Donald J. Trump's reputation. The book showcased Trump's business acumen and negotiation skills, positioning him as a successful entrepreneur and dealmaker. It contributed to the development of his personal brand and increased his visibility in the public eye. However, the book also attracted criticism and controversy, with some questioning the accuracy and truthfulness of the stories and anecdotes presented. Despite the controversies, 'Trump: The Art of the Deal' remains a prominent part of Trump's legacy and has shaped public perception of his business prowess.


In conclusion, 'Trump: The Art of the Deal' by Donald J. Trump provides valuable insights into the business strategies and negotiation tactics employed by one of the most successful businessmen in the world. The book emphasizes the importance of bold decision-making, persistence, and the ability to think outside the box. With subtle emphasis on the power of branding and the art of deal-making, Trump's book offers readers a glimpse into his mindset and approach to business. Whether you agree or disagree with his methods, there is no denying the impact he has had on the business world. Overall, 'Trump: The Art of the Deal' is a captivating read for anyone interested in the world of business and entrepreneurship.

Frequently Asked Questions

What is 'Trump: The Art of the Deal' about?

'Trump: The Art of the Deal' is a book written by Donald J. Trump and Tony Schwartz. It provides insights into Trump's business strategies, negotiation tactics, and his experiences in deal-making.

Who is the co-author of 'Trump: The Art of the Deal'?

Tony Schwartz is the co-author of 'Trump: The Art of the Deal'. He worked closely with Donald Trump to write the book.

When was 'Trump: The Art of the Deal' published?

'Trump: The Art of the Deal' was published in 1987.

What are some key themes discussed in 'Trump: The Art of the Deal'?

Some key themes discussed in 'Trump: The Art of the Deal' include the importance of negotiation, building relationships and networks, taking calculated risks, and marketing and branding strategies.

Has 'Trump: The Art of the Deal' received any criticism?

Yes, 'Trump: The Art of the Deal' has received criticism regarding its accuracy and truthfulness, ethical concerns, and its impact on Trump's reputation.

Is 'Trump: The Art of the Deal' still relevant today?

While some aspects of 'Trump: The Art of the Deal' may still be relevant today, it is important to consider the evolving business landscape and changing dynamics in order to apply the lessons from the book effectively.

Related Posts

See All

The key points of 'SPIN Selling By Neil Rackham

The 'SPIN Selling' methodology, developed by Neil Rackham, is a revolutionary sales technique that has transformed the way professionals approach the selling process. This approach emphasizes the impo


bottom of page